Marketing and communications professional with 20 years of experience leading strategic and tactical execution of marketing, communications, branding, community outreach, and volunteer management efforts.
Broad understanding of the non-profit and higher education sectors shaped by personal and professional experiences, including work at two preeminent universities and a large, international non-profit organization.
Skillful strategic planner with a talent for negotiation and consensus building, stakeholder engagement, and connecting the big picture with the day-to-day operations and decision-making cycle of an organization.
Proficient communicator with experience writing for many mediums, delivering presentations and training to large and small groups, and managing delivery of branded messages through a multi-channel strategy. Proficient in the development of campaigns and business plans for events, educational programs, products, and philanthropic causes.
Experienced team leader, mentor, and trainer with proficiency in managing large teams of staff, volunteers, and students. Managed departmental budgets of more than $2 million.
Samantha L. Koon 